Founder & Instigator

This isn’t a picture of Jay Patel — he’s actually a real person. The point is that we don’t take ourselves too seriously here, especially since we’re not performing rocket surgery (or brain science!). But we do believe that our work of making people happy is important, and that we constantly need to reinvent how we do it. So Jay is responsible for starting new things, questioning conventional wisdom, getting rid of what doesn’t work, and making sure our talented people never want to leave.