Founder & instigator.
Jay Patel started this business as a response to the lousy recruiting experience he had coming out of graduate school into the hospitality industry. A culture of servant leadership, investment in people, and fighting the forces of mediocrity is what drives us. We try not to take ourselves too seriously here, especially since we’re not performing rocket surgery (or brain science!). But we do believe that our work of making people happy is important, and that we constantly need to reinvent how we do it. So Jay is responsible for starting new things, questioning conventional wisdom, getting rid of what doesn’t work, and making sure our talented people never want to leave.