What we learned.
Food and beverage can be a powerhouse revenue (and profit!) generator if engineered properly.
A big enough room count is critical, but scale at the expense of intimate guest connection does not always work.
Old school luxury is expensive to produce, and the “five star” definition is starting to become less relevant. Lucky for us, there’s a market for a more inclusive vibe offering beautiful experiences at accessible prices. The new luxury.
Being true to ourselves enables us to execute a brand honestly (and the guests can tell the difference).
Meaningful partnerships and collaborations deliver the game-changing magic.