Crafting a branded experience.
First we reflected on our collective identity. This was a deep dive into who we were as owners, individual team members, and hospitality professionals. We aggregated our diverse points of view and lived experiences to draw out what we had to offer the market. All of this was essentially our DNA. And it was quite different than the other available market options.
So we positioned our brand accordingly, and executed through that lens on every touch point that impacted not only the guest experience, but also the team experience. This inspired a level of loyalty and emotional connection we never dreamed of. And not just among our guests. Some of our team had actually branded themselves with tattoos of the hotel logo by the time our journey came to an end.
brand guide
This is the culmination of all the guiding principles our brand was founded upon. Every element of the product and experience could only be executed as a result of these parameters.
Meetings & Events collateral
We took an approach here that brought the brand attitude all the way through in something as ubiquitous as meeting space diagrams.
wardrobe program
Even our team member outfits were designed to be on brand with our guiding principles. Name tags were discarded, because isn’t it more hospitable and human for hotel staff to simply introduce themselves to each passing guest?