What we dream of.
Our goal is to redefine the notion of hospitality. The way we’re doing that is by throwing out as many rules, policies, and standard operating procedures as we can, and enabling everyone on our team to thoughtfully make their own judgments and decisions about how best to make people happy. This may seem impossible, but the problem with rules and policies is that they encourage people to act without thinking. We find this dangerous, and would rather place our trust in people’s thoughtfulness.
As we get better and better at doing this, we hope to become a borrower of choice for hotel lenders and a developer/operator of choice for hotel investors so we can continue building great hotels in which to spread the kindness.